CHANNEL
CREATION
Creating Media Engagement
OUR MISSION IS TO DEMOCRATIZE CONTENT
Our goal is to make launching channels accessible and attainable for all artists, producers, content creators, and brands, no matter the individual or company's history in media or core expertise.
NIAB METHODOLOGY: ASSISTING CHANNELS AND PLATFORMS WITH OPERATIONS, WORKFLOW, AD TECH AND DISTRIBUTION.
THE GOAL: REDUCE STAFF SIZE AND STREAMLINE KEY CRITICAL SYSTEMS TO INCREASE YOUR ROI.
NETWORK OPERATIONS
We coordinate and execute the day-to-day and long-range technical and operational support for linear & nonlinear channels, including on-air promotions, original long-form, external and digital productions.
- 1st-Tier FAST Channel Creation
- Cloud Playout
- Live Streaming
- Linear Cable Operations
- Program Scheduling
- Traffic & Billing
- Quality Control
CONTENT MANAGEMENT
Our unified metadata strategy and architecture for managing content establishes best practices for the creation and management of assets that is both rigorous and scalable.
- Digital Asset Management
- Active Media Archive
- Cloud Storage
- Content Creation
- Multi-platform Packaging
- Content Delivery
- Metadata Creation &
Optimization
Data & Analytics
We provide the flexibility to integrate new data as your business scales up (introducing new metrics based on use cases).
- Real-time Insights
- Data Transformation
- Data Optimization
- Dynamic Measurement & Reporting
PERFORMANCE MARKETING
Our vision is turning TV into a true “performance channel.” A platform for advertisers to run measured and optimized campaigns.
- Precise targeting and real-time engagement
- Social Media Architecture
- Search Engine Marketing (SEM)
- Over-the-top Advertising
- CTV Advertising
CommerceTech
We execute complex programmatic workflows that are tailored to your business model (not every business model is the same).
- Buy & Sell Digital Ad Inventory
- Real-time Bidding
- Campaign Management
- Expanding Reach
- Dynamic Format Insertion
Monetization
New deals are being made every day in this FAST-changing sector. From rights management to asset ingestion, our proprietary protocols are designed to keep your operational costs low, while discovering new revenue streams.
- Programmatic Integration
- Dynamic Ad Insertion
- Revenue Sharing
- Platform-driven Strategy
- Content Acquisitions & Licensing
- Content Distribution
- CTV Monetization
MULTI-PLATFORM UI/UX DESIGN & DEVELOPMENT
We simply combine the best of all worlds in this space to deploy custom front-end & back-end applications.
- OTT Platforms
- CTV Applications
- AVOD / SVOD
- Mobile Applications
- Web Sites
OUR use of AI
NIAB sees AI as key to Client Content Enhancement and more precise Platform Monetization.
Network In a Box’s AI-enhanced workflows utilize machine learning tools to recognize patterns in content production, delivery, and curation to create rules and strategies for each custom circumstance.
This enables AI to refine NIAB processes for task completion, to reach proficiency, and to continuously improve, therefore enabling the creation of higher-quality final video streams in a fraction of the time.
NIAB believes that “shoppable TV” and Reatil Media are the path to converting television viewers into “buyers” for brands and advertisers. TV ads influence what and how people buy, and NIAB believes viewers are ready to shop online using their TVs. NIAB is transforming in the new era of “shoppable TV” through our advanced suite of CTV Commerce Tech products and protocols.
RETAIL MEDIA NETWORKS are digital advertising operated by retailers who act as media channels1 by publishing ads on their own assets or third-party publishers. It also includes media content powered by the retailer’s first-party shopper data.
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